BENELLI TRIPLE LAUNCH 2020
Launch of Three New Products
In 2020 Benelli had plans to launch three new products: The Benelli Lupo, The Benelli 828U 20GA and a new proprietary finish that prevents rust called BE.S.T. With the launch of the Super Black Eagle 3 in 2017 we produced a short television series as a means of promotion. This time, instead of using television which is difficult to get any sort of analytics from, we produced a short film called Winds of Adak that would be heavily promoted on social media using Benelli’s social media audience as well as the audience of our partners who sponsored the film. Using this method, we not only built awareness through social media, but we built a larger social media audience through providing engaging content. This has been one of our most successful social media campaigns to date.