#MYBENELLISTORY CAMPAIGN 2016
The #MyBenelliStory Campaign was Benelli's first major push to drive social media engagement through Television, Print and Web. The campaign centered around every gun having a story to tell. In the advertising we used guns that had shown heavy useage. The idea being that every scratch and dent was part of that gun’s story. We encouraged our social media audience to submit their own pictures and stories about their Benelli.