BENELLI 828U LAUNCH 2015
Over/Under and Above All
The 828U was Benelli’s first venture into the Over/Under shotgun market. As with everything Benelli does, the 828U was designed from the ground up, resulting in a completely new way to build an Over/Under shotgun. The imagery in this advertising campaign featured Lee and Tiffany Lakosky, who are well recognizable stars in the outdoor space. The setting portrayed the new 828U in the most challenging conditions that you would find in an upland scenario giving credibility to the design of this new Over/Under offered by Benelli.